For those of you whose children walk on the wild side, Ralph Lauren presents
The RL Gang, Polo Ralph Lauren's first online story book, chronicles the story of 8 children as they embark on their first day of school, donning, what else..Ralph Lauren. Harry Connick Jr. narrates the story, in which young readers (and their Amex wielding parents) will be able to click and purchase items worn by the story characters. 15% of purchases made between now and Sept. 15 will be donated to Connicks New Orleans Habitat Musicians Village.
"When we create our advertisements, we are always telling stories," said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications. "Each person, man, woman or child is always a character to us. We are always taking them on an adventure, so this is a direct extension of our vision. I love the concept of the gang. I love the friendship and spirit, the diversity of the clothing, the eclecticness of Ralph Lauren style. It shows boys and girls can dress up and down, they can be sporty or elegant."
And the reviews are in.. by my three haute daughters:
8 year old fashionista: It didn't make any sense. But I loved some of the outfits.
7 year old clothes horse: Was that boy wearing a tux?
4 year old princess: I loved it! Loved it! It was sooooo good!!!! Can we watch it again? NOW!
So there you have it. Three bejeweled, sparkely painted thumbs up. I now return you to your rapidly ending summer vacation fun.
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